Brand Philosophy: Rare Beauty aims to break down unrealistic standards of perfection and promote self-acceptance. The brand encourages embracing individuality and celebrating what makes each person unique. They focus on creating makeup that feels good to wear and supports mental well-being, with a mission to foster a safe and welcoming space in the beauty industry. A key initiative is the Rare Impact Fund, which pledges 1% of all sales to support mental health services.

Brand Philosophy: Rare Beauty aims to break down unrealistic standards of perfection and promote self-acceptance. The brand encourages embracing individuality and celebrating what makes each person unique. They focus on creating makeup that feels good to wear and supports mental well-being, with a mission to foster a safe and welcoming space in the beauty industry. A key initiative is the Rare Impact Fund, which pledges 1% of all sales to support mental health services.

Brand Philosophy: Rare Beauty aims to break down unrealistic standards of perfection and promote self-acceptance. The brand encourages embracing individuality and celebrating what makes each person unique. They focus on creating makeup that feels good to wear and supports mental well-with a mission to foster a safe and welcoming space in the beauty industry. A key initiative is the Rare Impact Fund, which pledges 1% of all sales to support mental health services.