Brand Philosophy: Fenty Beauty was created with the mission of inclusivity, ensuring that women of all skin tones and types feel represented. Rihanna vision is to inspire experimentation and fun with makeup, without pressure or conformity. The brand emphasizes a wide range of traditionally hard-to-match skin tones and develops formulas that work for all skin types.

Brand Philosophy: Fenty Beauty was created with the mission of inclusivity, ensuring that women of all skin tones and types feel represented. Rihannas vision is to inspire experimentation and fun with makeup, without pressure or conformity. The brand emphasizes a wide range of traditionally hard-to-match skin tones and develops formulas that work for all skin types.

Brand Philosophy: Fenty Beauty was created with the mission of inclusivity, ensuring that women of all skin tones and types feel represented. Rihannas vision is to inspire experimentation and fun with makeup, without pressure or conformity. The brand emphasizes a wide range of traditionally hard-to-match skin tones and develops formulas that work for all skin types.