Brand Philosophy: Fenty Beauty was launched with the mission of inclusivity, creating makeup for "women of all shades, tones, and undertones." Rihannas vision was to develop a brand where everyone felt represented, offering a wide range of traditionally hard-to-match skin tones and high-performing formulas. The brand encourages self-expression and experimentation with makeup.

Brand Philosophy: Fenty Beauty was launched with the mission of inclusivity, creating makeup for "women of all shades, tones, and undertones." Rihannas vision was to develop a brand where everyone felt represented, offering a wide range of traditionally hard-to-match skin tones and high-performing formulas. The brand encourages self-expression and experimentation with makeup.

Brand Philosophy: Fenty Beauty was launched with the mission of inclusivity, creating makeup for "women of all shades, tones, and undertones." Rihannas vision was to develop a brand where everyone felt represented, offering a wide range of traditionally hard-to-match skin tones and high-performing formulas. The brand encourages self-expression and experimentation with makeup.